The rebranding of another company’s products or services is known as “white labeling.” Considering white labeling a product or service takes a great deal of thought. After all, if you decide to white label a product or service, it means handing over your work to another organization. Your brand is at stake. But, ideally, the company offering the white labeling service is an expert, and will bring multiple benefits to your business.
One company needs to get to know and accept another company’s culture, people, and process. Following are two recommendations if you are considering having any part of your business white-labeled:
1. Test the waters before diving in. It is your reputation on the chopping block. People spend a lot of time putting together contracts, but before the paperwork hits the desk, it’s key to find out if you and the company white labeling your service are a good fit. Try one project on for size to make sure. See if you’re comfortable handing over the project.
2. Check to make sure no one in your organization is threatened by the decision to white label or will try to undermine or sabotage the endeavor. (At CRA Telecom, we’ve experienced this many times.) White labeling a service can threaten some folks in your organization. Employees can get frustrated and resentful. Try to figure out if you have staff who will negatively react before jumping into white labeling.
Considering the above, white labeling can deliver big benefits. Among them:
Feel confident taking on bigger projects and sales.
Agents in particular can end up promising the world to a client. 24/7 service? Sure. Beginning-to-end project management? Why not?
Unfortunately, agents with a few or maybe even just one employee go into large opportunities without the resources or support they need. Everyone knows support from carriers can be terrible. So, how do you have the time to sell upmarket when you struggle to deliver on support and project management?
Here is where white labeling enables you to truly deliver on your promises. You get more expertise to support your customer with white labeling, so you can continue hunting the big fish. Now your customers are confident in you, and you are confident in your business.
Differentiate your business from the competition.
White labeling can bring instant organizational growth with no upfront cost — it’s one of the most attractive things about white labeling. With experts taking care of your customers, new sales opportunities will open, and you will have the time and brain space to focus on growing your business. Ultimately, you can quit getting bogged down by customer problems, and improve other areas of your business that set you ahead of the competition.
Save on business growth.
It’s better to partner with a white labeling service than to build from the ground up. For example, the way CRA Telecom is structured, the agent pays by the task. With pay-as-you-go white labeling, small businesses can easily scale — arguably the hardest thing for any SMB to do. It’s difficult to hire good talent in a timely way that makes sense for your business, so white labeling allows you to hire for the work that you have, and not spend on labor you don’t need.
Questions on whether white labeling is for you? Talk to CRA Telecom today.
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